The International Beauty Show New York 2025 (IBS New York) took place from March 23 to 25 at the Javits Convention Center, one of the most iconic venues in New York City. This event gathered thousands of beauty professionals and enthusiasts, offering a platform to discover the latest trends, products, and technologies in the industry.
DABALASH: Representing Excellence in Beauty
DABALASH proudly participated in IBS New York 2025 with an exclusive booth, where our team connected with attendees, showcased our most beloved products, and shared our story as a brand rooted in quality and confidence. Our eyelash and eyebrow serum received particular attention for its effectiveness in strengthening and enhancing lashes and brows naturally.
We also featured our popular DABA Waterproof Mascara — a vegan beauty product loved for its long-lasting, smudge-proof formula that complements any makeup look, even in active lifestyles.
What Made This Event Special
Throughout the three days, our booth became a hub of excitement. Visitors had the chance to learn more about our brand values, ask questions about product usage, and witness firsthand the benefits of DABALASH for both women and men — including those looking to care for their beard and mustache.
The response was overwhelmingly positive, and we were inspired by the genuine enthusiasm for our formulas, our ethics, and our mission. Events like IBS New York 2025 remind us why we do what we do — to help people look and feel confident every single day.
A Look Inside Our Experience
We’re thrilled to share a glimpse of our participation at IBS New York through the following gallery of moments from the show:
Thank You, IBS New York!
We extend our heartfelt thanks to everyone who visited our booth, supported our products, and helped make this event such a success. DABALASH continues to grow, and we’re honored to be part of this incredible industry. We’re already looking forward to the next opportunity to meet you in person.
